LVMH owns brands including Louis Vuitton, Christian Dioor, Fendi, Givenchy Bulgari and others. contingent upon a transfer of 50.1 percent of stock. In 1999 TAG Heuer accepted a bid from luxury goods manufacturer LVMH Moët Hennessy Louis Vuitton S.A. TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula One cars, and British businessman Ron Dennis, acquired Heuer. The company continued to innovate with new materials and technologies, and in the 1990s introduced the first chronograph with a precision of 1/100th of a second. In the 1980s, Tag Heuer became the official timekeeper of Formula 1 racing, cementing its reputation as a brand for sports enthusiasts. Revolutionized the industry with their accuracy and reliability. In the 1970s, Tag Heuer was one of the first watchmakers to produce quartz watches, which In the 1960s, the company introduced the Carrera, a classic racing watch that remains one of its most popular models to this day. Throughout the 20th century, Tag Heuer continued to innovate and expand its product line. This innovation made Heuer a popular choice among athletes, and the company began producing sports watches that were used in events such as the Olympics. In 1887, Heuer patented his first chronograph, which allowed for the accurate measurement of time intervals. He began making watches in a small workshop in the Swiss Jura mountains, and quickly gained a reputation for creating high-quality timepieces. The company was founded by Edouard Heuer, who was just 20 years old at the time. Tag Heuer is a Swiss luxury watch brand that has a rich history dating back to 1860.
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